LEXINGTON - KHSAA member schools benefitted in the third year of a royalty program with the National Federation of State High School Associations (NFHS) and Licensing Resource Group (LRG), a trademark licensing company with nearly 20 years of experience managing trademark licensing programs for more than 150 colleges and universities, athletic conferences and athletic organizations nationwide.
The program was created to help the KHSAA’s 280 member schools collect revenues from royalties collected on merchandise sold at local and national retailers featuring the NFHS logo. The officially licensed hang tags, a creation of LRG similar to hang tags that appear on collegiate merchandise, are individually numbered and track the sale of each apparel item, as well as where it originated. Nationally, the program distributed more than $1 million in profits in the first year. The KHSAA distributed $33,682.33 to its member schools following the 2012-13 school year in more than 240 separate distribution checks.
“While there is no doubt these are challenging economic times for our member schools, we are excited to give them another revenue source, however large or small, they can use to support their extra-curricular programs,” said KHSAA Commissioner Julian Tackett. “While the royalty amounts vary by school, we are more than pleased with the way things went and we only expect it to increase as more retailers come on board. And the exciting piece for the membership is that by signing the non-exclusive agreement to participate in the program, they get the help of LRG in enforcing local school marks, and help in making sure their own marks don’t infringe on existing trademarks. Intellectual property is serious business and the folks at LRG are experts we are glad that we can partner with in order to help our schools.”
National retailers and regional retailers who belong to the LRG program include Wal-Mart, Walgreens, Lids, Meijer, Dollar General, Hibbett Sports, Dick’s Sporting Goods, Dunham’s Sports and Kroger.